We’re more connected on the job than ever before. Text communication, now instant and global, means we’re no longer constrained by time and distance. But as a result, our professional relationships and personal well-being have suffered. Despite the adage, business is personal. Yet communication has become fixed and faceless, easily misinterpreted, mismanaged, or altogether missed.
Meet Stephen
Stephen Pacinelli is coauthor of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience and Chief Marketing Officer at BombBomb. Steve is a longtime customer and advocate of personal video for its benefits to his sales team, and has delivered presentations to more than 1,000 audiences.
Timestamped Overview
During this conversation, Stephen and I discuss the following topics:
- His background and story
- The inspiration for the book
- How we got away from communicating humanly
- The different types of video messaging leaders can use
- Aspects of an effective video for relationship building
- How to pick the right platform to use in a video
- How can leaders and their teams can use videos for “sales”
- Delivering bad news via video
- How to ensure that you deliver an effective video
Guest Resources
If you are interested in learning more about Stephen and his resources then be sure to check out the following links:
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About the Host
Scott McCarthy
Scott McCarthy is a leadership coach who works with executives, senior leaders and organizations to lead themselves, their teams and their organizations more effectively. A retired Canadian Armed Forces Lieutenant-Colonel, he brings 25+ years of leadership experience, including command of 25 Canadian Forces Supply Depot and responsibility for $8.6 billion in assets.
Scott hosts the Peak Performance Leadership podcast, with more than 300 conversations with leaders, authors and experts, and is the author of You Don’t Know Sh*t About Leadership: And Neither Do I.
You Don’t Need Another Leadership Book. You Need This One.
Built from two decades in uniform and 300+ leadership interviews. Leadership doesn’t start with your team. It starts with you.
Transcript
The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode.
TBC