We’re more connected on the job than ever before. Text communication, now instant and global, means we’re no longer constrained by time and distance. But as a result, our professional relationships and personal well-being have suffered. Despite the adage, business is personal. Yet communication has become fixed and faceless, easily misinterpreted, mismanaged, or altogether missed.
Stephen Pacinelli is coauthor of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience and Chief Marketing Officer at BombBomb. Steve is a longtime customer and advocate of personal video for its benefits to his sales team, and has delivered presentations to more than 1,000 audiences.
Rehumanize Your Business Topics
During this conversation, Stephen and I discuss the following topics:
- His background and story
- The inspiration for the book
- How we got away from communicating humanly
- The different types of video messaging leaders can use
- Aspects of an effective video for relationship building
- How to pick the right platform to use in a video
- How can leaders and their teams can use videos for “sales”
- Delivering bad news via video
- How to ensure that you deliver an effective video
Guest Resources
If you are interested in learning more about Stephen and his resources then be sure to check out the following links:
- Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
- Bombbomb.com
- Stephen on LinkedIn
- Stephen on Twitter
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