Meet Melina
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book on the subject is scheduled for publication in April 2021.
Timestamped Overview
During this interview, Melina and I discuss the following topics:
- Her background and story
- What behavioral economics is
- How to use behavioural economics to enhance team communication
- Why does behavioral economics matter to businesses and individuals?
- How leaders can overcome their subconscious biases
Guest Resources
If you are interested in learning more about Melina and her resources be sure to check out the following links:
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About the Host
Scott McCarthy
Scott McCarthy is a leadership coach who works with executives, senior leaders and organizations to lead themselves, their teams and their organizations more effectively. A retired Canadian Armed Forces Lieutenant-Colonel, he brings 25+ years of leadership experience, including command of 25 Canadian Forces Supply Depot and responsibility for $8.6 billion in assets.
Scott hosts the Peak Performance Leadership podcast, with more than 300 conversations with leaders, authors and experts, and is the author of You Don’t Know Sh*t About Leadership: And Neither Do I.
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Built from two decades in uniform and 300+ leadership interviews. Leadership doesn’t start with your team. It starts with you.
Transcript
The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode.
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