Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She will begin teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020 and her first book on the subject is scheduled for publication in April 2021.
Behaviour Economics Topics
During this interview, Melina and I discuss the following topics:
- Her background and story
- What behavioral economics is
- How to use behavioural economics to enhance team communication
- Why does behavioral economics matter to businesses and individuals?
- How leaders can overcome their subconscious biases
Guest Resources
If you are interested in learning more about Melina and her resources be sure to check out the following links:
- Subscribe to Melina’s Podcast
- Like Melina on Facebook
- Follow Melina on Instagram
- Subscribe to Melina’s YouTube Channel
- Follow Melina on Twitter
- Connect with Melina on LinkedIn
- Visit Melina’s website
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