Meet Brian
Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. The son of a United States Marine, Brian is an international trainer, TEDx presenter and consultant, he specializes in applying the science of influence in everyday business situations. Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence.
Timestamped Overview
During this interview, Brian and I discuss the following topics:
- His background and story
- What influence is
- The difference between positive and negative influence
- How to use influence to get peak performance out your team
- The 3 Principles of building relationships
- Principle of authority
- Principle of consensus or social proof
- How to deal with outliers and negative team members
- Where leaders fail in influencing people
Guest Resources
If you are interested in learning more about Brian and his resources be sure to check out the following links:
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About the Host
Scott McCarthy
Scott McCarthy is a leadership coach who works with executives, senior leaders and organizations to lead themselves, their teams and their organizations more effectively. A retired Canadian Armed Forces Lieutenant-Colonel, he brings 25+ years of leadership experience, including command of 25 Canadian Forces Supply Depot and responsibility for $8.6 billion in assets.
Scott hosts the Peak Performance Leadership podcast, with more than 300 conversations with leaders, authors and experts, and is the author of You Don’t Know Sh*t About Leadership: And Neither Do I.
You Don’t Need Another Leadership Book. You Need This One.
Built from two decades in uniform and 300+ leadership interviews. Leadership doesn’t start with your team. It starts with you.
Transcript
The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode.
TBA