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Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. The son of a United States Marine, Brian is an international trainer, TEDx presenter and consultant, he specializes in applying the science of influence in everyday business situations. Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence.


During this interview, Brian and I discuss the following topics:

  • His background and story
  • What influence is
  • The difference between positive and negative influence
  • How to use influence to get peak performance out your team
  • The 3 Principles of building relationships
  • Principle of authority
  • Principle of consensus or social proof
  • How to deal with outliers and negative team members
  • Where leaders fail in influencing people

Guest Resources

If you are interested in learning more about Brian and his resources be sure to check out the following links:

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