Meet Brian

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. The son of a United States Marine, Brian is an international trainer, TEDx presenter and consultant, he specializes in applying the science of influence in everyday business situations. Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence.

Timestamped Overview

During this interview, Brian and I discuss the following topics:

  • His background and story
  • What influence is
  • The difference between positive and negative influence
  • How to use influence to get peak performance out your team
  • The 3 Principles of building relationships
  • Principle of authority
  • Principle of consensus or social proof
  • How to deal with outliers and negative team members
  • Where leaders fail in influencing people

 

Guest Resources

Mock Up TBG

You Don’t Need Another Leadership Book.

You Need This One

Most leadership books tell you what sounds good.

This one tells you what actually works.

Built from two decades in uniform and over 300 leadership interviews, You Don’t Know Sh*t About Leadership: And Neither Do I challenges your ego, sharpens your judgment, and forces you to lead yourself before you lead anyone else.

Because leadership doesn’t start with your team.

It starts with you.

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About the Host

Scott McCarthy

Scott McCarthy is a retired Canadian Army Lieutenant-Colonel, executive leader, leadership coach, and founder of Moving Forward Leadership. During his 25-year military career, Scott led organizations responsible for complex operations, national supply-chain capabilities, and billions of dollars in assets. He now brings that experience into the private sector through his executive role with Arcanus while continuing to coach senior leaders and executives.

Scott is the host of the Peak Performance Leadership podcast, where he has had more than 300 conversations with leaders, authors, executives, and experts about what leadership looks like when theory meets reality. His work centres on the 3 Domains of Leadership: Leading Yourself, Leading Your Team, and Leading Your Organization. He is also the author of You Don’t Know Sh*t About Leadership: And Neither Do I, a practical and candid look at what leadership really demands when you’re the one responsible for getting results through people.


Transcript

The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode. 


 

TBA