It is not uncommon for many of us to set lofty goals and make ambitious New Year’s resolutions at the start of every year. However, unfortunately, those resolutions are often doomed from the outset, as our expectations can be too difficult to live up to. Research has demonstrated that only 9% of us are actually successful in keeping their New Year’s resolutions and a staggering 81% quit before the second year even concludes. Shockingly, most people give up on their goals by February, achieving virtually nothing in the process. But it doesn’t have to be this way. If we look beyond our traditional approaches and focus tenaciously on creating a new mindset towards goal setting, then we can defy probability and establish goals that will stay with us all throughout the year.

Carla Fowler, MD PhD. founded THAXA out of a passion for performance science, where the fields of strategy, productivity, and psychology intersect. Since its inception in 2013, THAXA’s scientific approach to individualized coaching has attracted a devoted client base of dozens of executives at firms ranging from large technology companies to agile startups to innovative nonprofits. Carla’s coaching methods draw upon the multidisciplinary field of performance science to generate the best ideas surrounding strategy, execution, and mindset to assist leaders in their endeavors. Over the past 10 years, she has distilled the key principles of performance into understandable concepts and a method that helps leaders incorporate these ideas into their day-to-day performance, helping them go faster and improving their results. Outside of her coaching, Carla truly enjoys sharing her key performance principles with audiences while engaging in thought provoking conversations. surrounding her passion for performance science.


During this interview Carla and I discuss the following topics:

Guest Resources

If you are interested in learning more about Carla’s resources be sure to check out the following links:


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