Developing a Social Purpose in Your Organization | Carolyn Butler-Madden | Episode 224
Social purpose in business has become increasingly important for employee engagement and customer retention, yet many leaders still struggle to understand what it means for their business. So, how can defining your purpose help you grow a profitable business that people love? Sharing inspiration from organizations such as Intrepid Travel, Patagonia, Unilever and PayPal, Butler-Madden explores the intrinsic connection between the two things that drive successful purpose-led businesses: Love (of people, planet and humanity – the raw emotion behind purpose) and Money (profit and commercial success). When purpose drives profit, it offers the ability to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract invested employees, customers, and investors; and you build trust, the currency of a valued business.
Carolyn Butler-Madden is inspired by a future where business is a force for good and brands drive profit through purpose. Her mission is to make social purpose a vital part of business in Australia and beyond. She does this through speaking, writing and consulting, and advising small, medium and large organizations. Her first book, Path To Purpose, was Australia’s first on cause marketing. Carolyn’s 30-year international marketing career includes 18 years as an agency owner, working with some of the world’s best brands.
How to be a Courageous Leader with Shelly L. Francis – Episode 48
As leaders, we all face difficult circumstances. How to be a courageous leader is definitely a question which I have struggled with in the past to find the answer for. I can tell you that there is no perfect answer for everyone. We all have to figure it out in our own way. However, we can […]
Developing your Organizational Purpose with Alex Agresta – Episode 41
Having purpose is something which we all hear about and know of but truly how many of us live our lives with purpose? Further to that, how many of us lead our organizations with purpose? The purpose is what drives us to organizations, groups, and individuals. Finding organizational purpose is a must-do for any leader. […]