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Meet Gordon

Gordon Bennett is an author, entrepreneur, academic, educator, and speaker. He comes with two decades of military service as an army logistics officer and years as an entrepreneur. Over the years he has held a variety of positions from executive to Commandant of the Canadian Forces Logistics Training Centre—the Canadian military’s national logistics training centre for all military logistics personnel.

He has been published in a wide variety of journals and the popular media on the topics of design thinking, innovation, creativity, logistics, and leadership. He was the lead author of the textbook, The Logistics Practitioner: Leadership and Fundamentals of Army Sustainment published by the University of Toronto Press and the French version by Université Laval. His most recent book Misfit Design Thinking: Using Design Thinking to Energize Innovation and Creativity highlights lessons learned and problem solving techniques from years of critical thinking and problem solving in a variety of situations. His next textbook is scheduled to be published in 2022.

Timestamped Overview

During this interview Gord and I discuss the following topics:

  • What design thinking is 
  • How to execute Problem Discovery
  • Why idea generation is important
  • The structure of the design team and its importance
  • How leaders can establish a safe culture within their design team
  • The impacts a careerist can have on the design team and organization
  • Advice for implementation and testing of solutions
  • How to apply implementation and testing on non-physical solution
  • Where leader fail in implementing the system

Guest Resources

If you are interested in learning more about Gord’s resources be sure to check out the following links:

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The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode. 


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