Meet Jim
Jim helps organizations turn their everyday business messaging into a consistent business advantage. He guides business professionals, teams, and entire organizations to stand out through better messaging — which in turn produces better customer relationships, stronger brands, and more growth opportunities. Whether his clients need guidance in the form of speaking, consulting, or coaching, Jim can offer a perspective rooted in his world-class experience and training. As a consultant and coach, Jim has served clients on three continents including associations, small businesses, high-growth tech firms, North America’s largest martial-arts organization, and a dozen members of the Fortune 500. As a corporate marketing leader he helped America’s oldest continuously produced brand of bottled water to grow again – building an integrated marketing and public relations program judged best in the global bottled-water industry by the International Bottled Water Association.
Timestamped Overview
During this interview, Jim and I discuss the following topics:
- The inspiration of becoming an expert in message
- Key mistakes that leaders make in trying to spread their message
- Three aspects of of a great massage
- How leaders can empower their people to share a message
- “Winging it” vs having a plan
- How to recover from a wrecked message
Guest Resources
If you are interested in learning more about Jim and his resources be sure to check out the following links:
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About the Host
Scott McCarthy
Scott McCarthy is a leadership coach who works with executives, senior leaders and organizations to lead themselves, their teams and their organizations more effectively. A retired Canadian Armed Forces Lieutenant-Colonel, he brings 25+ years of leadership experience, including command of 25 Canadian Forces Supply Depot and responsibility for $8.6 billion in assets.
Scott hosts the Peak Performance Leadership podcast, with more than 300 conversations with leaders, authors and experts, and is the author of You Don’t Know Sh*t About Leadership: And Neither Do I.
You Don’t Need Another Leadership Book. You Need This One.
Built from two decades in uniform and 300+ leadership interviews. Leadership doesn’t start with your team. It starts with you.
Transcript
The following is an AI generated transcript which should be used for reference purposes only. It has not been verified or edited to reflect what was actually said in the podcast episode.
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